What is Social Media Marketing?

The use of social media platforms to connect with your brand in order to build your brand and increase sales by driving website traffic is called social media marketing. It....

Serverless Applications – The Start of a New Era

Serverless computing, or all the more simply referred as “Serverless”, is an interesting topic in the software product engineering world. The "Large Three" cloud merchants—Amazon, Google, and Microsoft—are vigorously putting....

What is Affiliate Marketing?

Affiliate marketing is a method by which an affiliate (a subsidiary group or a person attached to an organization) earns a commission by marketing another person’s or company’s products. This....

Google Play Store vs App Store

As far as mobile environments are concerned, there are two tech giants locked in a battle, not only for the sake of revenue, but also for winning the hearts and....

What is Email Marketing?

Email marketing is the way in which email is used to promote your business. This is generally used to cultivate relationships with potential clients so as to keep the current....