HOW TO IMPROVE USER EXPERIENCE

User experience plays a major role when it comes to SEO rankings. The reason is that often search engines are highly aware of and invested in ways to improve user....

COMPETITOR ANALYSIS IN SEO

You know what they say- Forget about competitors and focus on customers. While this may be true for most businesses a good SEO analyst must spend considerable time paying attention....

HOW TO OPTIMISE FOR VOICE SEARCH

With the growing use of mobile devices, people are no more interested in plugging keywords into the browser. Not when things can be easily searched with voice assistants and speakers.....

IMPACT OF ZERO-CLICK SEARCHES

Zero click searches has hit an all- time high at the beginning of 2020. These are searches where Google provides the answers right away without users having to do any....

HOW TO MAKE USE OF SEMANTIC SEO

One of the latest trends in Google rankings is that the search engine is giving more and more priority to topics and semantics. This is in place of its previous....

BEST VIDEO CONFERENCING APPS

Like all other meme-worthy changes brought by covid-19, video conferencing quickly became a hot topic for discussions. Even small businesses, who have not utilized video conferencing facilities before, are realising....