What is Local SEO?
Local Search Engine Optimization refers to local search engine marketing, which is an incredibly effective way to market your business online as it would help businesses to promote their products and services to local customers at the same time they’re looking for it online.This can be achieved using various methods, some of which are distinct from what is practiced in standard SEO.
Why is it important?
Local SEO is necessary, especially if you have a business that provides a service in a certain locality. According to Forbes, around 95% of smartphone users use their device to perform local searches, and out of which 61 percent called the business and 59% visited. Studies also reveal that around 70% of mobile users click on call a business directly from the Google search results by using their mobile phones.
As people are specifically searching for products or services that you offer them, we can safely say that these leads will definitely have a higher conversion rate as well.
Basics of local SEO
There are certain steps that you can take to enhance your business’ local SEO. Firstly, you have to understand that this is SEO for location-based searches. This means that a physical address or location is absolutely necessary for a business to show up on the local search results. If the address of your business is not updated in Google My Business and other online directories, then it would be difficult to find it when a client runs a “near me” or “in *XYZ locality*” search.
Another thing to consider is that your business’ NAP (Name, Address and Phone Number) is consistent throughout all online directories you have enlisted in.You can also improve your business’ local SEO through citations.A citation is what happens when a third party website lists your business as a point of reference.This will comprise of your business’ name, location or even contact information. Also, it will not need a backlink to the website of your business.
How local SEO impacts your business
Optimizing your local SEO business can be extremely beneficial if you own a small business.Some of the advantages of local SEO are as follows:
- It helps potential customers discover your business. Non-locals help in originating a lot of local searches and when the local SEO is done right, your business can successfully capture that audience .
- It also gives potential customers the information that they want and when they want it. For instance, if your shop has WiFi, then showing that information as part of your local SEO will attract consumers who are looking for that.
- Local SEO helps your business stand out in local searches helps in driving more traffic through online leads, even if you do not have a website.
- Local search optimization will also enable potential customers to reach out to the business and provides your business with a qualified lead that will convert.
- It also helps drive people’s decisions in favor of your business. The more data they have about your business, the more trustworthy you will be in their eyes. This will lay a strong foundation for you to builda mutually beneficial customer relationship upon.
If you have local SEO to help your business, then you can manage its online presence and also build up your client base. Having an SEO team in your marketing department will boost your local SEO and will also increase your organic search engine rankings by giving you an edge over your competitors.
Here at Three Seas Infologics, we provide digital marketing services in Trivandrum/Kerala. According to our many satisfied clients, we are a thriving SEO digital marketing company in Technopark, which provides SEO services in Trivandrum/Kerala.