What is Email Marketing?

Email marketing is the way in which email is used to promote your business. This is generally used to cultivate relationships with potential clients so as to keep the current customers informed and updated on your brand, offer coupons for customer loyalty and more. This is a more direct form of marketing, which is much more affordable for your wallet and good for the environment as it is totally paperless. Some people believe that email marketing is not trendy anymore, but they could not be any wrong. Since the birth of the internet, email marketing has evolved fast. Some business owners even argue that email marketing is a more important tool now than ever.

Why is email marketing used?

There are multiple software and automation tools which make email marketing easier. For instance, MailChimp and Constant Contact can be extensively used to send out emails and monitor how the subscribers interact with emails. Analytics like click-through rates, open rates, bounce rates, and conversions can be used as an email marketing software. Especially small businesses can benefit from email marketing. This marketing strategy tends to be inexpensive and easily tracked when compared to other traditional forms of marketing.

The benefit of email marketing over other methods of marketing

Over 94% of internet users use email. Marketing through emails helps you reach out to plenty of internet users even if they are not a part of social media. Also, a survey revealed that a staggering 75% of adult online users think email marketing is their preferred method of marketing. If you are not using email marketing, then it is something you should consider before reaching out to a wider audience to strengthen your brand’s relationship with current customers.

Email marketing works best with other forms of marketing as well. It also works alongside social media marketing extremely well. You can also cross-promote your company’s social media profiles on the respective emails, with features requesting your email subscribers to follow you.


With digital marketing growing in leaps and bounds, email marketing is also growing. In order or keep your business going and thriving, it is advisable to hire a digital marketing agency that will take care of all your email marketing needs.

Here at Three Seas Infologics, we provide digital marketing services in Trivandrum/Kerala. According to our many satisfied clients, we are a thriving SEO digital marketing company in Technopark, which provides SEO services in Trivandrum/Kerala.