What is Affiliate Marketing?

Affiliate marketing is a method by which an affiliate (a subsidiary group or a person attached to an organization) earns a commission by marketing another person’s or company’s products. This affiliate will only search for the product they like and then promote that product and a piece of the profit from every sale they make. These sales are tracked through affiliate links from one website to another.

How affiliate marketing works?

Affiliate marketing primarily works by spreading the responsibilities of product marketing and certain across parties.  It also makes use of the abilities of multiple individuals to give a more effective marketing strategy while the contributors get a share of that profit.

In affiliate marketing, there are three different parties involved:

  1. Seller and product creators: A solo entrepreneur or a large enterprise can be the seller who is a vendor, merchant, product creator or retailer with a product in the market.This project might as well be a physical object, or a brand.
  2. The affiliate or publisher:The affiliate can also be an individual or a company which markets the seller’s products in a reliable way to potential clients.This affiliate also promotes the products to convince the customers that it is of value and benefit to them so that they would buy the product.
  3. The consumer: The drivers of affiliate marketing are mostly consumers. On social media, blogs and websites, the affiliates share these products. The seller and the affiliate share the profits when the consumer buys the products.

How affiliate marketers get paid?

Affiliate marketing is a good way for those looking to increase their income online and also a quick and inexpensive method of making money without much hassle of actually selling a product. After linking the seller to the consumer, the contribution of the affiliate to the seller’s sales will be measured in a different way.

The ways in which an affiliate gets paid is listed as below:

  1. Pay per scale: This is known as a standard affiliate marketing structure. Here, the merchant pays the affiliate some percent of the sales price of the product as a result of the affiliate’s marketing strategies.
  2. Pay per lead: A pay per lead affiliate program is a much more complex system that compensates the affiliate based on the conversion of leads.
  3. Pay per click: The pay per click program primarily focuses on incentivizing the affiliate so as to redirect consumers from their marketing platform to thewebsite of the merchant.


Affiliate marketing is the ideal solution for those who are looking to gain control of their own income by focusing on performance based on the options of the revenue.This straightforward process of marketing through reviews, blogs, social media and other platform is a new area in marketing.