CONTENT LOCALISATION AND SEO

For a typical website user, it’s all about the website content. Localising content, if done right can exceptionally boost your SEO. Content localisation is the process of adjusting your website....

INFLUENCER MARKETING AND SEO

Social media influencing is growing as a powerhouse of marketing. More and more businesses are coming around to invest on influencers and for good reason too. The customers are bombarded....

WHAT IS DEEP LINKING?

Would you rather have your user go to the landing page of website if you have the means to guide them directly to an inner page? The second one, of....

HOW TO BOOST SALES WITH INFOGRAPHICS

Using info graphics is one of the most effective techniques in SEO. They are graphical representation of useful/interesting information. According to studies, human brain is wired to respond to information....

CREATING EVERGREEN CONTENT

Good content rules the SEO. Content draws your traffic towards website and then towards sales conversion. So how do you make the content better, sharper and simply cooler than most....

TIPS FOR MOBILE OPTIMISATION

The conversion rate for mobile users has seen enormous growth in the past couple of years. Although the total share of mobile e-commerce conversion is still pretty low compared to....

USER BEHAVIOURS AND GOOGLE RANKINGS

Up until recent times Google didn’t take user behaviour much into account for its ranking of websites. It is not until the introduction of rank brain, Google’s very own AI....

Top Ten Automated Software Testing Tools

Introduction: As many people in the software business know, there are unmistakable differences between manual testing and automated testing. Manual testing requires physical time and exertion to guarantee the software....