Digital marketing or internet marketing is the combined term for all the promotion services of a brand’s products and services through online platforms. Advertising platforms for businesses has changed through technological evolution. Digital and online technologies are now capable of reaching billions of people with very less effort. Marketing has transformed itself into the digital facets of life and is often able to drive more sales than the traditional marketing.
There are various tools of digital marketing strategies like ecommerce marketing, SEO, content marketing, social media optimisation, influencer marketing etc. Inorganic or paid promotions are another category. It also includes marketing through other digital media channels without depending on internet. The fact that digital marketing can be done by both online and offline channels make it a versatile marketing niche.