Search Engine Optimisation

Search engines like Google receive millions of searches per minute. All of these searches have the potential to be intentional clicks or traffic to your website. Search engine optimisation is the process of optimising webpages so that they are easily reachable to the users who search with the keywords relevant to the content. The search engine index algorithms, commonly called `crawlers’, are in constant search for webpages they need to rank for the users discovering benefit. Optimising the webpage and content in such a way that the crawlers can find and index it easily is one way to build the organic traffic of your website.

The competition for ranking top in search engine web results is as high as ever. A web result that comes in a position just higher than yours automatically assumes a major head start in traffic. More traffic leads to more conversion and hence more sales. Search engine optimisation is often the only significant factor that determines the leads from a website. While the concept of SEO is pretty straightforward, it takes a large amount of strategic planning and execution to gradually bring a site to the top results. The right SEO practices can pretty quickly be leveraged for driving more traffic and potential leads.

Among the search engines, Google remains the dominant player and continues to rule the world of search results. Google has an extremely complex algorithm that keeps on changing and adapting to the user intent. Google determines the web results by looking for pages that has the highest relevancy and richest content. The relevancy is decided by algorithmically evaluating how quickly it satisfies the user queries. This is where keywords play a major role. Keywords give direct information about how the queries will be based on and is the tool for right optimisation.

Additionally, Google uses tons of factors for determining the rank of a webpage. User friendliness, mobile friendliness, semantics, quality of link profile etc. are some of them.